Changing Channels: Progressive Insurance Drive Insurance

By Farris, Paul W. / Pfeifer, Phillip E. / Zimmerman, Alan

Marketing

Sequel to Progressive Insurance: Not Your Standard Insurance Story. The company launches a new sub-brand, Drive Insurance, which will be only sold through independent agents, not through the Web or 1-800 numbers.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-0756-E

Format: PDF

Number of pages: 5

Publication Date: Apr 14, 2008

Language: English

Description

Industry Setting: Banking/Finance/Insurance

Changing Channels: Progressive Insurance Drive Insurance

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Changing Channels: Progressive Insurance Drive Insurance

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Changing Channels: Progressive Insurance Drive Insurance

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