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228 items were found using the following search criteria
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Diversification, the Capital Asset Pricing Model, and the Cost of Equity Capital (Spanish version)
Mullins, David W., Jr.Case HBS-212S04FinanceDescribes in nonmathematical terms the nature of capital asset pricing model and possible use in estimating a company's cost of equity capital.Starting at €8.20
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General Electric vs. Westinghouse in Large Turbine Generators (A) (Spanish version)
Porter, Michael E.Case HBS-309S09StrategyDescribes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The major teaching issue is the process of competitive rivalry in an oligopoly market, particularly the problems of deescalating in a situation of market warfare. This industry is one whe...Starting at €8.20
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Engineered Products Division--1980 (Spanish version)
Shapiro, Benson P.; Sherman, Jeffrey J.Case HBS-503S46MarketingCumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).Starting at €8.20
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Note on Pricing (Spanish version)
Corey, E. RaymondCase HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Starting at €8.20
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Chemical Bank: Allocation of Profits
Merchant, Kenneth A.; Bitetti, Carolyn M.Case HBS-184047-EAccounting and ControlDescribes a conflict between the metropolitan (branch banking) and treasury groups at the bank. The issue is which group should receive the profits generated by a product involving both: Due bills. It is a form of transfer pricing problem, but in a unique (i.e., service) setting.Starting at €8.20
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Basic Quantitative Analysis for Marketing (Spanish version)
Dolan, Robert J.Case HBS-506S24MarketingShows how to calculate and use the break-even volume in marketing decision making.Starting at €8.20
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Kristen's Cookie Co. (A) (Spanish version)
Bohn, Roger E.Case HBS-602S20Service and Operations ManagementThe student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity, bottlenecks, and throughput times. Students should be able to make several useful suggestions for improving the system. The case ends with a series of open-ended questions.Starting at €8.20
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Kristen's Cookie Co. (A2) (Spanish version)
Bohn, Roger E.Case HBS-616S05Service and Operations ManagementIntended for distribution during class, this case contains one set of answers to the (A1) case. It introduces the concept of a Gantt chart and discusses issues raised by the case such as the value of labor flexibility. The open-ended questions in the (A1) case are only partially answered to encourage further student creativity.Starting at €8.20
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Case of the Pricing Predicament (HBR Case Study and Commentary)
Karr, Mary; Rogers, F.G. Buck; Moore, Bruce; Lindgren, Richard T.; Whitescarver, WilliamArticle HBS-88205-EMarketingScott Palmer's most important account, Occidental Aerospace, is pushing for a discount, but Standard Machine Corp., Scott's company, has a long-standing policy of selling its products at list price--discounts are out of the question. Occidental also has plans for two new plants so Standard's bid may affect millions of dollars in future business. And two Asian machine-tool companies have set their sights on Occidental's home market. Has Standard's...Starting at €8.20
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Dominion Motors & Controls Ltd. (Spanish version)
Corey, E. RaymondCase HBS-502S02MarketingThe leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same autho...Starting at €8.20