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    CIC: Catalyzing Entrepreneurial Ecosystems (B)

    Kerr, William R. ; Pekkala Kerr, Sari ; Brownell, Alexis

    English , Spanish

    • Reference: HBS-817127-E

    • Year: 2014

    • Number of pages: 7

    • Geographic Setting: Massachusetts;Missouri

    • Publication Date: Apr 20, 2017

    • Source: HBSP (USA)

    • Type of Document: Case

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    Description

    CIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the following years, it ramps up its expansion efforts and opens new branches or begins the expansion process in multiple cities around the country and the world, as well as expanding its Boston/Cambridge offerings and beginning the expansion process in new cities. CIC is now considering how to improve their expansion operations, while also trying to figure out how fast they should be moving.

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    Keywords

    Ecosystems Entrepreneurship Expansion Growth strategy Innovation Start-ups Startup Work environments