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Citigroup: Re-Branding in 2007 (B)

By Deshpande, Rohit / Knoop, Carin-Isabel

Marketing

Follow-up to "Citigroup: Re-Branding in 2007" (A), describing the development of a new brand identity for Citigroup.

Collection: HBSP (USA)

Ref: HBS-508011-E

Format: PDF

Number of pages: 10

Publication Date: Mar 3, 2008

Language: English

Review date: Apr 8, 2009

Description

Follow-up to "Citigroup: Re-Branding in 2007" (A), describing the development of a new brand identity for Citigroup.

Year: 2007

Citigroup: Re-Branding in 2007 (B)

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Citigroup: Re-Branding in 2007 (B)

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Citigroup: Re-Branding in 2007 (B)

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