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Case

Club Mediterranee (Spanish Version)

By Ward, Scott

Marketing

Se centra en la estrategia de Club Med en el mercado de EE.UU.. La experiencia de Club Med es en gran medida entre los europeos, pero el club ha atraído a turistas jóvenes, solteras de Estados Unidos a sus centros turísticos del Caribe. En caso de Club Med intento de atraer a otros segmentos del mercado? ¿Cuál debería ser la estrategia de crecimiento?

Collection: HBSP (USA)

Ref: HBS-503S65

Format: PDF

Number of pages: 14

Publication Date: Oct 1, 1978

Language: Spanish

Review date: Dec 1, 1980

What material is included in this case:

Other supplements

Description

Year: 1975

Geographic Setting: Caribbean;United States;Europe

Industry Setting: Travel services; Arts, entertainment & sports; Tourism services

Club Mediterranee (Spanish Version)

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Club Mediterranee (Spanish Version)

What material is included in this case:

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Club Mediterranee (Spanish Version)

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