CMPC Celulosa S.A.

By Martínez, J., Barchiesi, F., Campos, I., Eitner, E., Yuraszeck, F.

Marketing

En una fría mañana de agosto de 1997, Luis Llanos, Gerente de Estudios de CMPC Celulosa S.A., conducía su automóvil por las congestionadas avenidas que llevan al Centro Cívico de Santiago, donde se ubica el edificio corporativo del holding forestal más grande y tradicional de Chile. No podía dejar de reflexionar sobre las implicancias que la recomendación que debía hacer en las próximas horas al Directorio de la Matriz, tendría en la estrategia de desarrollo de CMPC Celulosa.

Collection: ESE (Chile)

Ref: ESE-DC-C-ES-07-014

Format: PDF

Number of pages: 33

Publication Date: Jun 2, 2007

Language: Spanish

Description

Geographic Setting: Chile

CMPC Celulosa S.A.

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CMPC Celulosa S.A.

Description

CMPC Celulosa S.A.

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