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Case

Comercializando la Liga Nacional de Hockey

By Rangan, V. Kasturi / Bell, Marie

Marketing

Una tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.

Collection: HBSP (USA)

Ref: HBS-503S54

Format: PDF

Number of pages: 33

Publication Date: Oct 5, 1995

Language: Spanish

Review date: Dec 28, 1995

What material is included in this case:

Other supplements

Description

Year: 1995

Geographic Setting: Canada;United States

Industry Setting: Arts, entertainment & sports

Comercializando la Liga Nacional de Hockey

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Comercializando la Liga Nacional de Hockey

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Comercializando la Liga Nacional de Hockey

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