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Case

Computadoras Compaq: Intel Inside

By Bell, David E. / Leamon, Ann

Marketing

Presenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilidad de la investigación y decidir cuál de los tres productos a producir.

Collection: HBSP (USA)

Ref: HBS-503S44

Format: PDF

Number of pages: 9

Publication Date: Apr 14, 1999

Language: Spanish

Review date: May 25, 2000

What material is included in this case:

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Description

Year: 1997

Geographic Setting: Texas

Industry Setting: Computers & electronics

Computadoras Compaq: Intel Inside

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Computadoras Compaq: Intel Inside

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Computadoras Compaq: Intel Inside

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