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Supplementary Case

Consumer Behavior Exercise (C) (Spanish version)

By Deighton, John / Fournier, Susan

Marketing

Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).

Collection: HBSP (USA)

Ref: HBS-503S21

Format: PDF

Number of pages: 2

Publication Date: Aug 25, 1995

Language: Spanish

Review date: Jan 29, 1997

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Description

Year: 2004

Geographic Setting: United States

Industry Setting: Wholesale trade

Consumer Behavior Exercise (C) (Spanish version)

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Consumer Behavior Exercise (C) (Spanish version)

What material is included in this case:

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Consumer Behavior Exercise (C) (Spanish version)

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