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Case

Cooper Pharmaceuticals, Inc. (Spanish version)

By Cespedes, Frank V.

Marketing

Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and CPI's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. A rewritten version of an earlier case by D.A. Newton.

Collection: HBSP (USA)

Ref: HBS-504S23

Format: PDF

Number of pages: 10

Publication Date: May 7, 1990

Language: Spanish

Review date: Oct 5, 1993

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Description

Year: 1978

Geographic Setting: United States

Industry Setting: Pharmaceuticals

Cooper Pharmaceuticals, Inc. (Spanish version)

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Cooper Pharmaceuticals, Inc. (Spanish version)

What material is included in this case:

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Cooper Pharmaceuticals, Inc. (Spanish version)

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