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Case

Corporación Gap: Construyendo una Marca

By Salmon, Walter J. / Wylie, David

Marketing

Explora las circunstancias en que una cadena de tiendas especializadas puede participar de manera rentable en gran escala de publicidad distintas de los precios.

Collection: HBSP (USA)

Ref: HBS-503S42

Format: PDF

Number of pages: 34

Publication Date: Oct 13, 1992

Language: Spanish

Review date: Jul 17, 2001

Description

Explora las circunstancias en que una cadena de tiendas especializadas puede participar de manera rentable en gran escala de publicidad distintas de los precios.

Year: 1980

Geographic Setting: California

Industry Setting: Apparel; Retail trade

Corporación Gap: Construyendo una Marca

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Corporación Gap: Construyendo una Marca

Description

Corporación Gap: Construyendo una Marca

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