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Case

Corporación Hijos de Rivera

By García del Pueyo, Jose Luis

Marketing

Corporación Hijos de Rivera es un grupo de empresas de capital familiar, fabricante de la cerveza Estrella Galicia que representa el 90% de su facturación y vende en España el 95%. En 2008 comenzó a expandirse fuera de Galicia, en 2024 tenía una cuota de mercado del 10% y era una de las principales marcas del sector. Su facturación fue 1.055 millones de euros en 2024 y tenía como objetivo duplicar la cifra de negocio en los próximos 6 años. El caso permite debatir sobre lo realizado en la última década y sus planes de crecimiento para 2030. Estrategia para crecer pero ¿Cómo y dónde? ¿Mercado nacional o internacional? ¿Cerveza u otras bebidas? ¿De qué segmentos? ¿Alimentación o sólo bebidas?

Collection: San Telmo (España)

Ref: IIST-MI-246

Format: PDF

Number of pages: 32

Publication Date: May 27, 2025

Language: Spanish

Description

Geographic Setting: España

Learning Objective

El caso se va a centrar en pocos pero muy concretos objetivos para poner el foco de la sesión en un tema principal que es cómo abordar, afrontar y gobernar el crecimiento empresarial. - ¿Cómo hacer evolucionar una marca para desarrollar mercados y de forma rentable? - ¿Cómo organizar la diversificación para el crecimiento de una empresa orbitando sobre un propósito corporativo muy concreto?

Corporación Hijos de Rivera

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Corporación Hijos de Rivera

Description

Learning Objective

Corporación Hijos de Rivera

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