Cree Inc.: Introducing the LED Light Bulb, Teaching Note

By Gourville, John T. / Norris, Michael

Marketing

Teaching note for case 515026. This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy module to explore the drivers of diffusion for an innovative new product. In turn, an understanding of such drivers should allow students to develop a reasonable sales forecast.

Collection: HBSP (USA)

Ref: HBS-516043-E

Format: PDF

Number of pages: 14

Publication Date: Apr 21, 2016

Language: English

Description

Year: 2013

Industry Setting: Lamps & lighting fixtures; Energy & Natural Resources; Retail trade

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Cree Inc.: Introducing the LED Light Bulb, Teaching Note

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