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    Deadly Advertising: The Tobacco Case (A)

    Olale, Esther ; Vaccaro, Antonino

    • Reference: BE-176-E

    • Year: 2011

    • Number of pages: 3

    • Geographic Setting: Estados Unidos

    • Publication Date: Sep 3, 2012

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    The case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.

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    Keywords

    corporate culture ethics Market Regulations