Dell Computer: Back to the Future
This case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.
Collection: Darden University of Virginia (USA)
Ref: DARDEN-OM-1325-E
Format: PDF
Number of pages: 18
Publication Date: Nov 2, 2008
Language: English
Description
This case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.
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Industry Setting: Technology
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"Dell Computer: Back to the Future"
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