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Case

Dendrite International (Spanish Version)

By Cespedes, Frank V. / Bell, Marie

Marketing

Dendrita International es un proveedor $ 23 de millones (1992 ingresos) de software de automatización de ventas para las compañías farmacéuticas en Europa, Japón y Estados Unidos. La estrategia de la firma ha dependido de ser un proveedor de servicio completo a las empresas multinacionales. Inminentes cambios en la industria farmacéutica, así como los desarrollos tecnológicos y competitivos, han planteado cuestiones relativas a los mejores medios para el crecimiento futuro y que acompañan a los procedimientos de gestión de cuenta.

Collection: HBSP (USA)

Ref: HBS-507S07

Format: PDF

Number of pages: 21

Publication Date: Oct 13, 1993

Language: Spanish

Review date: Feb 24, 1995

What material is included in this case:

Other supplements

Description

Year: 1993

Geographic Setting: United States;Japan;Europe

Industry Setting: Software publishing; Pharmaceuticals

Dendrite International (Spanish Version)

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Dendrite International (Spanish Version)

What material is included in this case:

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Dendrite International (Spanish Version)

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