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    Desarrollo del discurso persuasivo basado en el Logos

    Neill, Conor

    • Reference: DPON-110

    • Number of pages: 14

    • Publication Date: Jan 8, 2014

    • Source: IESE (España)

    • Type of Document: Technical Note

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    Description

    Esta nota describe la preparación del discurso basado en el logos del seminario del IESE Comunicación Directiva. Se trata de un discurso persuasivo que utiliza argumentos razonados como base principal para mover a la gente a la acción.