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Disneyland Paris. The first 2000 days

Reference: P-958-E
Year: 1998
Number of pages: 25
Geographic Setting: Francia
Publication Date: Oct 1, 1998
Source: IESE (España)
Type of Document: Case

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Description

Disneyland Paris was going through a major recovery process. The case describes the turnaround of the park, the present operational issues, changes in the industry and prospects for the future. The cases poses to the readers the questions of which strategies could ensure sufficient attendance as well as consistent adequate financial performance in the medium term as the company would have to redeem a major part of its borrowings and restart payments of royalties and management fees to The Wald Disney Company.