Distribuidora de Frutas y Verduras, S.A.

By Agustín, Antonio / Barriuso, P. / Farrán, Juan

Marketing

El caso analiza la instalación y el desarrollo de una nueva empresa de distribución de frutas y verduras que se establece en Mercabarna para servir a las grandes superficies de ventas, a las cadenas de supermercados y, en general, a las tiendas de distribución de alimentos que venden frutas y verduras. Dado el auge del sistema establecido, el director general de la empresa se plantea la estrategia de crecimiento a seguir en los próximos años.

Collection: IESE (España)

Ref: M-736

Format: PDF

Number of pages: 18

Publication Date: Jan 1, 1988

Language: Spanish

Review date: Jan 1, 1988

Description

Industry Setting: Transportes Ferroviarios

Distribuidora de Frutas y Verduras, S.A.

Options of use

Number of copies

- +

As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Preview

Leave your rating
"Distribuidora de Frutas y Verduras, S.A."

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Distribuidora de Frutas y Verduras, S.A.

Description

Distribuidora de Frutas y Verduras, S.A.

Are you interested in this product?

Do you find it interesting?

Leave your rating "Distribuidora de Frutas y Verduras, S.A."

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Distribuidora de Frutas y Verduras, S.A."