Dominion Motors & Controls Ltd. (Spanish version)
The leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same author.
Collection: HBSP (USA)
Ref: HBS-502S02
Format: PDF
Number of pages: 10
Publication Date: Jun 6, 1989
Language: Spanish
Review date: Sep 23, 1992
What material is included in this case:
Description
The leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same author.
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Year: 1985
Geographic Setting: Canada
Industry Setting: Engines
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"Dominion Motors & Controls Ltd. (Spanish version)"
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