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Case

Eddie Bauer, Inc. (Spanish Version)

By Bell, David E. / Leamon, Ann

Marketing

Eddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?

Collection: HBSP (USA)

Ref: HBS-503S35

Format: PDF

Number of pages: 17

Publication Date: Oct 8, 1999

Language: Spanish

Review date: Apr 20, 2000

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Description

Eddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?

Year: 1999

Geographic Setting: Washington

Industry Setting: Apparel; E-commerce; Retail trade

Eddie Bauer, Inc. (Spanish Version)

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Eddie Bauer, Inc. (Spanish Version)

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