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    Eddie Bauer, Inc. (Spanish Version)

    Bell, David E. ; Leamon, Ann

    • Reference: HBS-503S35

    • Year: 1999

    • Number of pages: 17

    • Geographic Setting: Washington

    • Publication Date: Oct 8, 1999

    • Fecha de edición: Apr 20, 2000

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Apparel;E-commerce;Retail trade

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    Description

    Eddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?

    Keywords

    Internet Marcas Merchandising