El oficio de convencer

By IESE Insight

Aunque el lobbying no pasa por su mejor momento, es una actividad totalmente legítima. El abogado Wright H. Andrews y el europarlamentario Carlo Casini explican cómo persuadir sin perder la integridad, de forma que la gente escuche y cambie de parecer.

Collection: IESE (España)

Ref: ART-2319

Format: PDF

Number of pages: 5

Publication Date: Mar 18, 2013

Language: Spanish, English

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