Selling Your Point of View

By IESE Insight

Wright H. Andrews and Carlo Casini have seen lobbyists at work in the corridors of power on both sides of the Atlantic. Here they discuss how to communicate persuasively and with integrity, so that people will listen and maybe even change their minds.

Collection: IESE (España)

Ref: ART-2319-E

Format: PDF

Number of pages: 5

Publication Date: Mar 18, 2013

Language: English, Spanish

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