El sector de las aguas envasadas en España en 1985

By Vilà, Joaquim

El caso muestra la situación del sector a principios de 1985, en referencia a la evolución del mercado, canales mayoristas y minoristas, diferencias entre los distintos tipos de agua, uso de envases alternativos, perfil de las empresas más destacadas que ya operan en el sector, y competidores potenciales (multinacionales francesas y alemanas), así como breves referencias comparativas a sectores afines como son el de las bebidas refrescantes («soft-drinks») y el de los zumos y néctares de fruta. Caso previsto como material que acompañe al caso Vichy Catalán (A) (DG-1031). (Also available in English).

Collection: IESE (España)

Ref: DG-1030

Format: PDF

Number of pages: 7

Publication Date: Feb 1, 1993

Language: Spanish, English

Review date: Feb 1, 1993

Description

Year: 1985

Geographic Setting: España

El sector de las aguas envasadas en España en 1985

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El sector de las aguas envasadas en España en 1985

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El sector de las aguas envasadas en España en 1985

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