Emerging Nokia?
By late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume emerging markets. This case poses the following questions: Should Nokia stay the course, operating in both the developed and emerging markets, or should they forego one for the other? And what would this imply for the types of handsets and services they would need to offer?
Collection: HBSP (USA)
Ref: HBS-710429-E
Format: PDF
Number of pages: 23
Publication Date: Apr 23, 2010
Language: English
Review date: May 2, 2011
What material is included in this case:
Description
By late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume emerging markets. This case poses the following questions: Should Nokia stay the course, operating in both the developed and emerging markets, or should they forego one for the other? And what would this imply for the types of handsets and services they would need to offer?
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Year: 2009
Geographic Setting: Finland
Industry Setting: Cellular telephones; Telecommunications
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