Emerson Process Management: Metran Acquisition
This case is used in Darden's first-year strategy course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The president of a key division of Emerson, a well-known diversified global manufacturing company, and his team address important questions about expanding into Russia through the acquisition of a relatively small company that has a strong local brand. How should a successful firm evaluate and enter new markets that are experiencing political and economic uncertainty?
Collection: Darden University of Virginia (USA)
Ref: DARDEN-S-0252-E
Format: PDF
Number of pages: 29
Publication Date: Oct 22, 2015
Language: English
Review date: Jun 8, 2016
Description
This case is used in Darden's first-year strategy course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The president of a key division of Emerson, a well-known diversified global manufacturing company, and his team address important questions about expanding into Russia through the acquisition of a relatively small company that has a strong local brand. How should a successful firm evaluate and enter new markets that are experiencing political and economic uncertainty?
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