EOS: Growing the Business of Additive Manufacturing (AM)
EOS has been a forerunner in the field of additive manufacturing (also called 3D printing) since it was founded in 1989. This technology promises to revolutionize manufacturing and, in the late 2010s, it is on the verge of becoming a viable manufacturing technology, providing game-changing advantages in many fields. EOS wants to be part of the growth of AM and wishes to become a facilitator of it. How can it grow the company to meet increased demand? How might it get more customers to embrace this new technology?
Collection: IESE (España)
Ref: P-1160-E
Format: PDF
Number of pages: 14
Publication Date: Apr 18, 2017
Language: English
Description
EOS has been a forerunner in the field of additive manufacturing (also called 3D printing) since it was founded in 1989. This technology promises to revolutionize manufacturing and, in the late 2010s, it is on the verge of becoming a viable manufacturing technology, providing game-changing advantages in many fields. EOS wants to be part of the growth of AM and wishes to become a facilitator of it. How can it grow the company to meet increased demand? How might it get more customers to embrace this new technology?
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Year: 2016-2017
Geographic Setting: Germany
Industry Setting: Industry and mining
Learning Objective
This case discusses the challenges faced when introducing a new disruptive technology - in this case Additive Manufacturing -, from the point of view of the supplier. How to stimulate demand? How to grow know-how among the target industries? What's the best way to prepare the company for higher demand - and competition - without losing focus?
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