Estrategia y niveles de estrategia

By Ricart, Joan Enric / Vilà, Joaquim

Esta nota introduce el concepto de estrategia, así como las motivaciones que hacen conveniente que la empresa desarrolle una estrategia explícita. Seguidamente presenta y desarrolla los tres niveles de estrategia: el corporativo, el de negocio y el funcional.

Collection: IESE (España)

Ref: DGN-434

Format: PDF

Number of pages: 9

Publication Date: Jan 1, 1991

Language: Spanish, English

Review date: Jul 16, 1996

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Estrategia y niveles de estrategia

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Estrategia y niveles de estrategia

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Estrategia y niveles de estrategia

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