Estrella Galicia, “Cerveceros desde 1906”

Estrella Galicia is the main brewery brand of Hijos de Rivera, a centenary family-owned business, leader in its region of origin, Galicia. The little growth potential in its geographical market urges them to design a Strategic Plan in 2009 to expand throughout the rest of Spain, following the first steps of a timid expansion during the 1990s. The Strategic Plan 2009 -2012 forces to fully review the operating model to transform a regional scale company into a national operator with an international vocation. In 2013, the company has to project a new plan with the horizon set in 2016.