Ethical Considerations of Marketing

By Hagerty / Serena / Kaufmann / Lauren / Shaloudegi / Koushyar / Klopfenstein / Amy

Marketing

This technical note explores ethical considerations that modern marketers must evaluate as they develop their strategies. It provides an overview of common ethical pitfalls within the major marketing areas: segmentation and targeting; product development and packaging; pricing; promotion; and place. The note also provides real-world examples of unethical marketing practices within these categories. The note would be suitable for courses on marketing ethics; business ethics; and marketing strategy.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-1066-E

Format: PDF

Number of pages: 11

Publication Date: Jun 12, 2025

Language: English

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Ethical Considerations of Marketing

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Ethical Considerations of Marketing

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Ethical Considerations of Marketing

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