Family Store

By Nueno, José Luis / Agustín, Antonio

Marketing

El director de una cadena de supermercados regional evalua la amenaza de la apertura de tiendas de descuento duro a su cadena, que es multiformato con una dominancia de superstores de perecederos. ¿Ha de comprar alguna cadena local? ¿Ha de especializar aun más el surtido? ¿Ha de venderse? ¿Ha de ordenar el portfolio de tiendas y sacar subenseñas?

Collection: IESE (España)

Ref: M-1030

Format: PDF

Number of pages: 25

Publication Date: Feb 1, 1997

Language: Spanish, English

Review date: Feb 1, 1997

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Family Store

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Family Store

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Family Store

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