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Supplementary Case

Federal Express (B) (Spanish Version)

By Lovelock, Christopher H.

Marketing

Federal Express es una aerolínea de funcionamiento de los envases pequeños en todo Estados Unidos. Después de las pérdidas iniciales pesados, ahora es rentable. Gestión está examinando los servicios ofrecidos por la empresa y cree que hay un gran potencial para el "Courier Pak," un servicio de entrega de documentos durante la noche con ventas actualmente limitados. Hace hincapié en la política de la línea de productos y análisis de mercado.

Collection: HBSP (USA)

Ref: HBS-502S19

Format: PDF

Number of pages: 14

Publication Date: Aug 8, 2002

Language: Spanish

What material is included in this case:

Other supplements

Description

Year: 1976

Geographic Setting: Tennessee

Industry Setting: Air freight service

Federal Express (B) (Spanish Version)

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Federal Express (B) (Spanish Version)

What material is included in this case:

Description

Federal Express (B) (Spanish Version)

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