Ferreiro, Lda.

By Nueno, José Luis / Segarra, José Antonio / Benjumeda, Agustín

Marketing

After 15 years in foreign markets, which account for 90% of invoicing, Ana Sousa, businesswoman and founder of Ferreiro Lda., considers the challenges of the future in the competitive global footwear market. Product diversification, the opening of sales offices abroad, integration in a chain of stores, the industrial option, organizational changes, and preparing her future successor are just some of the issues that require her attention.

Collection: IESE (España)

Ref: M-1230-E

Format: PDF

Number of pages: 16

Publication Date: Jan 14, 2010

Language: English, Spanish

Description

Year: 2002

Geographic Setting: América del Norte, Italia, Portugal

Ferreiro, Lda.

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Ferreiro, Lda.

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Ferreiro, Lda.

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