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Case

FreeMarkets OnLine (Spanish Version)

By Rangan, V. Kasturi

Marketing

Describe la estrategia de marketing de una puesta en marcha empresarial dedicada a la compra electrónica para los grandes fabricantes. Al crear una plataforma de licitación electrónica, la compañía ha sido capaz de reducir los costos de adquisición en un 15%. La pregunta trata de casos como esta empresa debe ir ahora a escala.

Collection: HBSP (USA)

Ref: HBS-502S16

Format: PDF

Number of pages: 21

Publication Date: Aug 8, 2002

Language: Spanish

What material is included in this case:

Other supplements

Description

Year: 1998

Geographic Setting: United States

Industry Setting: E-commerce; Manufacturing

FreeMarkets OnLine (Spanish Version)

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FreeMarkets OnLine (Spanish Version)

What material is included in this case:

Description

FreeMarkets OnLine (Spanish Version)

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