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Futbol Club Barcelona

By Elberse, Anita

Marketing

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth academy, La Masia. Yet none of the trophies and accolades guarantee future success. Bartomeu faces pressing questions about the club's business model-and in particular about the tensions between local and global activities-as well as decisions about the ongoing investment in the youth academy, funding for the club's Foundation and other sports, and its relatively low ticket prices. How could Bar a continue to win on and off the field in the increasingly competitive and global world of European football, while still protecting its local focus and traditions?

Collection: HBSP (USA)

Ref: HBS-516031-E

Format: PDF

Number of pages: 27

Publication Date: Sep 1, 2015

Language: English

Review date: Jun 10, 2017

Description

Year: 2015

Geographic Setting: Spain

Industry Setting: Arts, entertainment & sports; Media & telecommunications; Sports

Futbol Club Barcelona

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Futbol Club Barcelona

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Futbol Club Barcelona

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