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Case

Gateway: Moving Beyond the Box (Spanish Version)

By Frei, Frances X. / Moon, Youngme / Rodriguez-Farrar, Hanna

Se usa como parte del primer módulo de un curso de Operaciones de Servicio de gestión, que las direcciones de la gestión de la función operativa de los clientes (606 a 032). Gateway ha abierto tiendas al por menor para diferenciarse de sus competidores (por ejemplo, Dell). Describe cómo la empresa ha creado una excelente experiencia de servicio, pero ha tenido problemas financieros como resultado.

Collection: HBSP (USA)

Ref: HBS-607S19

Format: PDF

Number of pages: 18

Publication Date: Jul 6, 2000

Language: Spanish

Review date: May 9, 2002

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Description

Year: 2000

Geographic Setting: California;United States

Industry Setting: Computers & electronics

Gateway: Moving Beyond the Box (Spanish Version)

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Gateway: Moving Beyond the Box (Spanish Version)

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Gateway: Moving Beyond the Box (Spanish Version)

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