General Manager for Content at VivaVisión (C)
By
Stein, Guido
In December 2012, the CEO of Grupo Luna had formalized an exit agreement with Luca Belda, the general manager at VivaVisión, who was Francesca's boss. The shareholders were not pleased with the results. They considered that the audiovisual business was not strategic and ordered its sale through a business broker. In advance of the sale, they implemented cost-cutting and staff-reduction measures and halted a number of investments.
Francesca insisted on leaving. After a month-long negotiation process, they managed to reach a very satisfactory agreement. On January 3, 2013, Francesca is getting ready to leave VivaVisión. As she is clearing her personal things out of her office in preparation for taking a trip with her daughter, whom she has not seen much lately, she takes stock of the year and a half that has just come to a close.
Collection: IESE (España)
Ref: DPO-274-E
Format: PDF
Number of pages: 2
Publication Date: Jan 28, 2013
Language: English, Spanish
What material is included in this case:
Description
In December 2012, the CEO of Grupo Luna had formalized an exit agreement with Luca Belda, the general manager at VivaVisión, who was Francesca's boss. The shareholders were not pleased with the results. They considered that the audiovisual business was not strategic and ordered its sale through a business broker. In advance of the sale, they implemented cost-cutting and staff-reduction measures and halted a number of investments.
Francesca insisted on leaving. After a month-long negotiation process, they managed to reach a very satisfactory agreement. On January 3, 2013, Francesca is getting ready to leave VivaVisión. As she is clearing her personal things out of her office in preparation for taking a trip with her daughter, whom she has not seen much lately, she takes stock of the year and a half that has just come to a close.
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Year: 2013
Geographic Setting: España
Learning Objective
This is Part C of a case that addresses the landing of a general management position. After a year and a half, the manager decides to leave the company of her own accord. The goal is to discuss her decision and what she has learned and to evaluate her alternatives.
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