Gestión Estratégica de Ventas: Un Tema para el Directorio

By Shapiro, Benson P. / Slywotzky, Adrian J. / Doyle, Stephen X.

Marketing

Explica por qué la gestión de ventas se ha convertido en un tema cada vez más importante y complejo para los administradores superiores. Demuestra el impacto financiero de una fuerza de ventas superior y luego describe una manera de obtener la superioridad. El foco está en una fuerza de ventas que responda a las necesidades de los clientes y los imperativos de la competencia. Organización y gestión reciben una atención cuidadosa.

Collection: HBSP (USA)

Ref: HBS-506S21

Format: PDF

Number of pages: 25

Publication Date: Nov 29, 1994

Language: Spanish

Review date: May 6, 1998

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Gestión Estratégica de Ventas: Un Tema para el Directorio

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Gestión Estratégica de Ventas: Un Tema para el Directorio

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Gestión Estratégica de Ventas: Un Tema para el Directorio

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