Going to Market (Spanish version)
Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management.
Collection: HBSP (USA)
Ref: HBS-503S83
Format: PDF
Number of pages: 10
Publication Date: Jan 6, 1999
Language: Spanish
Review date: Oct 30, 2000
What material is included in this case:
Description
Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management.
Read more
Year: 2004
Geographic Setting: United States
Industry Setting: Electronic components
Leave your rating
"Going to Market (Spanish version)"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals