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Case

Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

By Eisenmann, Thomas R. / Ghosh, Shikhar / Sebenius, James K.

Entrepreneurship

Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig's system.

Collection: HBSP (USA)

Ref: HBS-812103-E

Format: PDF

Number of pages: 3

Publication Date: Dec 9, 2011

Language: English

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Description

Year: 1997

Geographic Setting: United States

Industry Setting: Food services

Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

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Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

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