Grupo Boticário: Orchestrating a Customer Value–Centric Growth Strategy to Compete in Brazil’s Beauty Market - Teaching note

By Guissoni, Leandro / Sarfati, Gilberto / Costas, Ruth

Marketing

Teaching note for product M-1067

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-1067TN

Format: PDF

Number of pages: 9

Publication Date: Jul 31, 2025

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Teaching note for product M-1067

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Grupo Boticário: Orchestrating a Customer Value–Centric Growth Strategy to Compete in Brazil’s Beauty Market - Teaching note

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