Grupo Bustrans

By Gallo, Miguel Ángel

El grupo Bustrans, empresa familiar en segunda generación, factura 30.000 millones de pesetas y está conformado por tres empresas con las actividades de ?circuitos turísticos nacionales e internacionales por autocar?, ?Tour operador? y ?Venta de vehículos?. La propiedad está repartida a partes iguales entre dos socios, hijos únicos de los fundadores. La tercera generación está formada por siete miembros, entre 26 y 15 años. El mayor de ellos al terminar el mba en el IMD se plantea su incorporación a la empresa que está pasando por dificultades debidas a la crisis del sector. El caso describe las conversaciones que tiene con su padre, las diferencias de opinión y las dudas acerca de cómo actuar.

Collection: IESE (España)

Ref: DG-1219

Format: PDF

Publication Date: Apr 1, 1998

Language: Spanish, English

Review date: Apr 1, 1998

Description

Year: 1986

Geographic Setting: España

Grupo Bustrans

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Grupo Bustrans

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Grupo Bustrans

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