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Case

Gucci Group N.V. (A) (Spanish version)

By Yoffie, David B. / Kwak, Mary

Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.

Collection: HBSP (USA)

Ref: HBS-703S10

Format: PDF

Number of pages: 23

Publication Date: Sep 19, 2000

Language: Spanish

Review date: May 10, 2001

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Description

Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.

Year: 1993

Industry Setting: Apparel

Gucci Group N.V. (A) (Spanish version)

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Gucci Group N.V. (A) (Spanish version)

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Gucci Group N.V. (A) (Spanish version)

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