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Case

Hasbro Games: POX (A) (Spanish Version)

By Godes, David B. / Ofek, Elie

Marketing

nuevo juguete de Hasbro es tan único que requiere una estrategia de lanzamiento único. Comparando los medios tradicionales (televisión, medios impresos) con una campaña viral no tradicional, Matt Collins debe sopesar los riesgos y beneficios de hacer las cosas que siempre han sido hechas o abriendo un nuevo camino en la comercialización de los juguetes.

Collection: HBSP (USA)

Ref: HBS-507S01

Format: PDF

Number of pages: 19

Publication Date: Dec 20, 2004

Language: Spanish

Review date: Oct 31, 2005

What material is included in this case:

Other supplements

Description

Year: 2000

Geographic Setting: United States

Industry Setting: Toys

Hasbro Games: POX (A) (Spanish Version)

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Hasbro Games: POX (A) (Spanish Version)

What material is included in this case:

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Hasbro Games: POX (A) (Spanish Version)

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