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Case

Hero Baby Southern Europe

By García del Pueyo, Jose Luis / Gómez González, Carmen

Marketing

Hero es una empresa multinacional Suiza, con más de cien años de historia que tradicionalmente elaboraba mermeladas, pero que desde 1985 entró en el mercado de alimentación infantil a través de una prueba que se inició en España. Aunque la empresa tiene

Collection: San Telmo (España)

Ref: IIST-MI-179

Format: PDF

Number of pages: 43

Publication Date: Jul 3, 2019

Language: Spanish

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Other supplements

Description

Geographic Setting: España; Italia; Portugal

Learning Objective

El objetivo del caso es servir de soporte para discutir sobre la transformación en los hábitos de consumo. En concreto, se pueden debatir los siguientes temas: - Customer Centric - Tendencias sociodemográficas - Gustos cambiantes de los consumidores

Hero Baby Southern Europe

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Hero Baby Southern Europe

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Description

Learning Objective

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Hero Baby Southern Europe

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