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How to Write a Winning Business Plan (Spanish version)

Reference: HBS-85314
Number of pages: 7
Publication Date: May 1, 1985
Source: HBSP (USA)
Type of Document: Article

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Description

A well-conceived business plan is essential to the success of an enterprise. Whether you are starting up a venture, seeking additional capital for an existing product line, or proposing a new activity for a corporate division, you will have to write a plan detailing your project's resource requirements, marketing decisions, financial projections, production demands, and personnel needs. The plan must reflect the viewpoint of three constituencies: the customer, the investor, and the producer. Too many business plans focus excessively on the producer.

Keywords

Business plans Business writing Entrepreneurship Management communication Planning Project evaluation Small & medium-sized enterprises Strategic planning