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Case

HTC Corp. in 2009

By Yoffie, David B. / Kim, Renee

Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for other companies. Yet Chou faced several decisions in order to move his company forward. Competition for high-end, sophisticated mobile devices was intensifying as HTC faced big name players such as Nokia, Apple, and Samsung Electronics. Many companies were offering their own application stores. What did HTC have to do to become a more powerful global brand? Where should HTC participate in the value chain in one of the most exciting, innovative product categories in the technology world?

Collection: HBSP (USA)

Ref: HBS-709466-E

Format: PDF

Number of pages: 24

Publication Date: Jun 24, 2009

Language: English, Spanish

Review date: Nov 4, 2010

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Year: 1997

Geographic Setting: Taiwan

Industry Setting: Telecommunications

HTC Corp. in 2009

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HTC Corp. in 2009

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HTC Corp. in 2009

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