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Case

Ice-Fili (Spanish version)

By Rukstad, Michael G. / Mattu, Sasha / Petinova, Asya

industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but is facing strong competition from Nestle despite its success over other multinational competitors. Contains detailed exhibits, allowing deeper analyses.

Collection: HBSP (USA)

Ref: HBS-704S21

Format: PDF

Number of pages: 28

Publication Date: May 2, 2003

Language: Spanish

Review date: Dec 5, 2003

What material is included in this case:

Other supplements

Description

Year: 2002

Geographic Setting: Russia

Industry Setting: Food; Beverages

Ice-Fili (Spanish version)

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Ice-Fili (Spanish version)

What material is included in this case:

Description

Ice-Fili (Spanish version)

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