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Case

IKEA in Saudi Arabia (A)

By Ramanna, Karthik / Lenhardt, Jerome / Homsy, Marc

A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own c

Collection: HBSP (USA)

Ref: HBS-116015-E

Format: PDF

Number of pages: 24

Publication Date: Jan 20, 2016

Language: English

Review date: Mar 5, 2016

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Description

Geographic Setting: Geographic Setting:Europe;Middle East;Saudi Arabia;Sweden

Industry Setting: Industry Setting:Retail trade

IKEA in Saudi Arabia (A)

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IKEA in Saudi Arabia (A)

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IKEA in Saudi Arabia (A)

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