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Case

IKEA Invades America (Spanish version)

By Moon, Youngme

Marketing

In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in operation in the United States by 2013. Explores various options for managing this growth strategy.

Collection: HBSP (USA)

Ref: HBS-505S08

Format: PDF

Number of pages: 14

Publication Date: Apr 27, 2004

Language: Spanish

Review date: Sep 14, 2004

What material is included in this case:

Other supplements

Description

Year: 1926

Geographic Setting: Asia;Europe;North America;Sweden

Industry Setting: Furniture; Home furnishings; Retail trade

IKEA Invades America (Spanish version)

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IKEA Invades America (Spanish version)

What material is included in this case:

Description

IKEA Invades America (Spanish version)

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